Ignite Your Startup Journey with Free One-to-One Coaching!

Startup Aotearoa fuels the entrepreneurial spirit by providing personalised one-to-one support for startup founders, like you.

Ready to transform your idea into a thriving startup? 

Book your free startup coaching session

How it Works

Request a coaching session

Complete the meeting request form, we'll review your details and share the next steps

Meet your coach

Select a time that suits your schedule, then meet your coach either in person or virtually

Time for action

Your coach will provide some connections, resources and actions to help you move forward

Book a follow-up session

When you're ready, book a follow-up session with your coach to continue your progress

Why Startup Aotearoa?

Every startup journey is different and comes with its own challenges. We're here to help you navigate these obstacles, so you can focus on turning your idea into a successful business.


Entrepreneurs have many questions:

  • Is the problem I'm addressing unique?
  • Does a market exist for my solution?
  • Can my idea be scaled effectively?
  • How do I secure funding for its development?
  • Where can I access timely and pertinent advice from the right experts?

Startup Aotearoa will work with you to address these questions and more.

Meet our Startup Coaches

Marian Johnson

Chief Executive - MoA

Anna Devcich

Business Manager - Soda Inc.

Joe Slater

GM of Startups - Creative HQ

Tracy Atkin

CEO - Marlborough Capital

Ella Reshef

Innovation Specialist - Soda Inc.

Jamie Cairns

Growth Consultant

Pauli Sosa

Startup Advisor - GridAKL

Mr G

Founder, Strategist & Coach

Unlock your entrepreneurial potential

Startup resources

Tap into practical tools, funding sources, and support networks to fuel your startup

Capability building

Get started with self-paced online education designed to fill the gaps in your knowledge

Events and networking

Build you network by attending meetups, pitch nights and webinars

Community connection

Join our vibrant community on Slack, participate in events, and expand your networks

What’s the difference between a startup and a small business? 

High Growth Startups

Startups go beyond providing products or services; they create something innovative and unique, capable of rapid expansion and growth.

A startup may introduce groundbreaking technology, an innovative approach to an existing problem, or a disruptive business model - pushing boundaries at the industry forefront.

Need help building your startup?

Small-to-Medium Business

On the flip side, a small-to-medium business typically concentrates on delivering established products or services, catering to a local or niche market.

Although both startups and small businesses play vital roles in the NZ business landscape, the difference lies in the innovative and high-growth characteristics of startups.

Looking to grow your small business?