Ready to transform your idea into a thriving startup? 

Startup Aotearoa fuels the entrepreneurial spirit by providing personalised one-to-one support for early-stage startup founders, like you.

How it Works

Request a coaching session

Complete the meeting request form, we'll review your details and share the next steps

Meet your coach

Select a time that suits your schedule, then meet your coach either in person or virtually

Time for action

Your coach will provide some connections, resources and actions to help you move forward

Book a follow-up session

When you're ready, book a follow-up session with your coach to continue your progress

Startup Support Explorer

Our Startup Support Explorer helps you navigate the startup ecosystem in Aotearoa New Zealand and get the support you need.
We knew the product we wanted to build, test, and iterate on. We had an idea of how to earn money. Now I was thinking about how to get the support around me to make this go off.

Bailey Lenart, World Changing Business

We know the demand is there; now we’re trying to figure out how to take it from a hobby to a business, so I reached out to Startup Aotearoa for a bit of mentorship and guidance”

Kiani Tuhua, Māmā Glow

I've definitely met a lot of influential people in the New Zealand agriculture space by just having a conversation or an introduction.

Hamish Vollebregt, Volly Solutions

You get a lot of people that get caught up in the IP, but if you don’t talk to anyone, you can’t really progress. It’s a good opportunity to have someone as a sounding board that you can talk to.

Craig Burton, Claim My Ride

Meet our Startup Coaches

Mr G

Ministry of Awesome

Anna Devcich

Soda Inc.

Joe Slater

Creative HQ

Tracy Atkin

Marlborough Capital

Keren Phillips


Nick Gain

The Factory

Katherine Blaney


Dianne Jones


Why Startup Aotearoa?

Every startup journey is different and comes with its own challenges. We're here to help you navigate these obstacles, so you can focus on turning your idea into a successful business.


Entrepreneurs have many questions:

  • Is the problem I'm addressing unique?
  • Does a market exist for my solution?
  • Can my idea be scaled effectively?
  • How do I secure funding for its development?
  • Where can I access timely and pertinent advice from the right experts?

Startup Aotearoa will work with you to address these questions and more.

Are you building a startup or a small business?

High Growth Startups

Startups go beyond providing products or services; they create something innovative and unique, capable of rapid expansion and growth.

A startup may introduce groundbreaking technology, an innovative approach to an existing problem, or a disruptive business model - pushing boundaries at the industry forefront.

Need help building your startup?

Small-to-Medium Business

On the flip side, a small-to-medium business typically concentrates on delivering established products or services, catering to a local or niche market.

Although both startups and small businesses play vital roles in the NZ business landscape, the difference lies in the innovative and high-growth characteristics of startups.

Looking to grow your small business?